The Bureau International des Expositions general assembly in Paris awarded Dubai as the host of the EXPO 2020. Few years later, a competition for the best logo was announced. Over 19,000 UAE residents took part in the Expo 2020 Logo competition and architect Amer Shawa also submitted his option. The concept of the logo is the site plan of the EXPO 2020 area set in a frame, inspired by the Dubai Frame. Once in the frame, 7 sections are become clearly visible and are divided according to 7 colors representing the 7 continents. This symbolises that Dubai EXPO 2020 would unite the world as one. The logo says that all countries all over the world are different, yet all bring value and ideas for our future together, and all colors paint one picture. The concept of the frame is also representing the fact that the world will be looking at Dubai, and Dubai will be looking at the world like a window, while EXPO is a window of opportunity to exchange knowledge.